Product Marketing Manager

Job Summary:

Rivet Software is the fast growing market leader in XBRL financial reporting solutions in Denver, Colorado. We are changing the way people and companies interact with and report their financial information. We are looking for a well-rounded marketer to lead our product marketing program. Duties include developing and executing on go-to-market strategies, messaging, positioning and campaigns directed at both technical and line of business buyers. This position requires close collaboration with product management, marketing communications, sales management, professional services and business development. Strong communications skills are a must.

The ideal candidate for this position will:

  • Thrive in an aggressive business environment, have a passion for hands-on high tech business marketing and a "whatever it takes" attitude
  • Have been trained in product marketing at large and small successful high-tech companies with mature sales and marketing functions
  • Possess proven experience in successfully addressing the challenges and opportunities of marketing a "platform" product with multiple value propositions and target markets
  • Have previous field experience such as sales, pre-sales support or consulting
  • Have proven experience in successfully building and executing on product marketing programs
  • Be a self-starter and natural leader willing to jump right in and take charge
  • Be able to work with marketing programs and tools such as Salesforce, SharePoint, Web CMS system and others
  • A passion for excellence – of work output, collaboration, communication and overall business results

Responsibilities

Product Marketing and Positioning:

  • Perform competitive analysis and the development of competitive selling tools
  • Perform market, customer, and competitive research to differentiate Rivet’s products and services, as well as to anticipate competitive response
  • Develop and execute strategic marketing plans via customer needs analysis, initial positioning and messaging, testing, analysis and refinements
  • Define target segments and buyer personas for marketing and sales outreach
  • Develop market positions, messages and marketing campaigns for target segments

Product Life Cycle Communication:

  • Drive creation of sales and customer facing messaging and communication throughout product life cycles
  • Develop and Manage product launch, point release and product sunset communications
  • Work closely with the Marketing Communications team to define product positioning and key messages, to develop product brochures, sell sheets, sales aids and key messages to external stakeholders

Product Marketing Tactics:

  • Collaborates with Marketing Communications to develop tactical product marketing plans delivering the proper product positioning via specific activities and programs
  • Formulates forecasts and creates the marketing plan including methods for market penetration, customer acquisition as well as customer retention and expansion
  • Measures effectiveness of our product marketing programs

Product Communications: In cooperation with Marketing Communications, the Product Marketing Manager helps with developing effective communications activities and programs including online outreach, events, and collateral development for assigned products.

Thought Leadership: Develop and deliver thought-leading content via events, blogs, whitepapers, ebooks, podcasts and other outlets. Act as a company spokesperson in press and analyst interviews, Webinars, videos, podcasts and speaking events as needed.

Sales Training:

  • Create and deliver sales and channel training to ensure the sales force receives sufficient training to properly present and position assigned product to customers and prospects
  • Create sales enablement materials such as standard presentations, demo scripts, data sheets, solution briefs, whitepapers, etc.
  • Develop additional sales tools as needed that align with the ideal sales process and typical buying process

Professional Qualifications

  • Minimum 6-8 years experience in the enterprise software industry
  • 5 to 7 years of progressively responsible market development experience, including direct responsibility for:
    • Product marketing strategy and execution
    • Promotion development and execution.
  • Knowledge of accounting/financial services sector and financial software, especially XBRL, a strong plus
    • Outstanding written and oral communications skills
  • Strong analytical skills
  • Track record of success in growing product line revenues
  • Strong collaboration and project management skills – an ability to work effectively with different people within an organization (technicians, salespeople, strategists)
  • Demonstrated expertise in negotiating competing priorities from multiple internal and external stakeholders
  • Proven market and competitive analysis ability that results in understanding and prioritizing customer needs to map to product positioning, pricing, messaging and functionality
  • Strong leadership skills
  • Must have portfolio of developed materials and results to show during interview process
  • Travel required (10-20%)

Problem Solving/Decision Making:

  • Creative problem solver that can convey innovative ideas and can communicate in a matrixed team environment
  • Self-motivated, detail oriented, results-driven personality
  • Excellent project management skills managing multiple tasks with demonstrated ability to meet targets and deliverables on a timely basis

Personal Characteristics

  • Enjoys extensive interaction with people, team oriented
  • Ability to interface and communicate well across the organization and work with/manage cross-functional teams
  • Must have personal commitment to excellence and integrity
  • Be willing to roll sleeves up and do whatever is needed to help the team
  • An enthusiastic personality that thrives in a fun environment
  • Exhibits strong personal and moral character

Education Requirements:

  • Bachelor’s degree in business, marketing, or technical field, or equivalent work experience
  • MBA preferred, but not required

Compensation Plan

The compensation and benefits will be both comprehensive and competitive.

Location:

Denver Office (local candidates only – no relocation assistance provided)


Rivet Software is an equal opportunity employer.

Want to join our team?  Qualified Candidates please submit your resume and salary requirements when applying for this job. 


To apply for this job, contact hr@rivetsoftware.com.